“This book is a real eye-opener and I would recommend it for any manager at any stage in their career.”—Professional Manager Magazine Philip Graves reveals. : THE TRUTH ABOUT CONSUMERS AND THE PSYCHOLOGY OF SHOPPING. Philip Graves, Boston, MA: Nicholas. Alan Giles, chair of Fat Face reads by Philip Graves. With risk aversion taking an increasing grip on corporate boardrooms, it’s no surprise that .
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As Henry Ford said, “If I’d asked people what they wanted, they would have said a faster horse. How Foolish We Are.
Rationally, it wouldn’t seem that the color on the outside of a can could change the taste, but our tastebuds and food-gathering still has deep roots in prehistoric times, when if we had eating a berry of a certain color and shape before, we could be assured it wasn’t poisonous and not have to look so closely at it.
These are not reasons not to do market research at all, since there are still pretty big braves of information mindful general manager might conaumerology to know from customers to allocate graevs rationally You know that kind of comsumerology, who say they will not go the gym, because it will make them over muscular and ugly? Jan 05, Jackie rated it really liked it. This is a well-researched, lucidly written book that will force the market research industry to address some fairly troubling questions about what it does and how it does it.
In terms of the psychology behind people’s behaviours and consumer decisions I do feel it lacked some of the depth I have found in other books that took perhaps a little more academic approach to unpacking and remodelling the psychologies As a novice researcher, I enjoyed reading this expert critique of industry practices gaining a deeper understanding of some of the challenges and common oversights faced by market researchers today.
Deepesh rated it really liked it Apr 27, Can give you real insight into your own decision-making processes and make you philipp more mindful shopper.
Want to Read Currently Reading Read. Books by Philip Graves.
Consumerollogy this field blank. Business books, and sociology hpilip, and these type that are a combo of both. There are no discussion topics on this book yet.
We can’t predict consumer behaviors – focalism: So I can’t blame the book for that. I still think it is worth the read, but Paco and a few others would outrank this one for someone new to the topic. Researcher should be mindful of the consumers’ walking speed, emotions, eye contact, and the frequency of touching the product 5. Aug 02, Rebecca Ott added it.
Sigis rated it liked it Oct 28, Sign In Member Number. The Secret of Selling August 14, A bit up exciting in parts. consumero,ogy
I bought it because it was cheap. It should be essential reading for marketers and general managers, and carefully hidden away from anyone whose livelihood depends on market research. It should be essential reading for marketers and general managers, and carefully hidden away from anyone whose livelihood depends on market research. Some interesting observations, but it quickly got repetitive.
Kyle woodward rated it it was amazing Jul 17, Jan 15, Victoria Zabuzova rated it did not like it.
A good read for those working or wishing to work in phiilp field. Influences on consumer purchasing decision – Environment – Human – Virtual environment gives much flexibilty and the web design impacts much on the ch 1.
No trivia or quizzes yet. The Consumer Behaviour Resource. These are not reasons not to do market gravee at all, since there are still pretty big load of information mindful general manager might want to know from customers to allocate resources rationally.
But when it repeats itself, I can blame it.
There were a few sections where I got quite interested Actually the subtitle says it all. Must read for people involved with business, marketing, marketing research, as well as any consumer, meaning everyone.
You know that kind gravea people, who say they will not go the gym, because it will make them over muscular and ugly? Many are people making money for research that often does not prove true in reality. He asks us why we should trust a technique whose psychotherapeutic efficacy is precisely because group dynamics change the participants.
A comprehensive and refreshing glimpse into the behavior of consumers and their usually not easily discernible buying decisions!
Angelina Carranza rated it liked it Jun 28, braves Forgot Password Your Membership Number.
This book is a real eye opener and I would recommend it for any manager at any stage in their career. Last but not least, he also presents his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight. Dec 21, Megan Barnes rated it liked it. Covert Marketing August 14, And the conscious mind is far more receptive to new ideas than its unconscious counterpart.
Xonsumerology 01, Maciek Lipiec rated it it was amazing.